Optimizing charging infrastructure with dynamic pricing

BehaviourBridge is an innovative platform that helps businesses accelerate the energy transition and improve efficiency by applying behavioral science.

Key Features of BehaviourBridge:

• Dynamic Pricing:
  The platform offers a flexible system that allows prices to be set based on region, specific charging points, time intervals, or other conditions. This flexibility ensures optimal pricing strategies that align with various needs and maximize profitability.

• Improved Utilization of Charging Stations:
  By applying dynamic pricing and gamification, BehaviourBridge encourages users to distribute their charging behavior more evenly. This reduces congestion and increases overall revenue.

• Encouraging the Use of Sustainable Energy:
  The platform influences user behavior through gamification, motivating people to charge at optimal times and locations, which enhances the use of cheaper, more sustainable energy sources.

How BehaviourBridge Works:

1. Defining Business Goals:
   Specific objectives are set in collaboration with the company to shape the strategy.

2. Simulating Charging Revenue:
   The platform simulates potential revenue growth based on the defined goals and strategies.

3. Enhancing User Engagement:
   By applying behavioral science techniques, BehaviourBridge increases user engagement, leading to more sustainable behavior and better outcomes.

4. Real-Time User Behavior Analysis:
   The platform tracks and analyzes user behavior in real-time, allowing businesses to continuously optimize their strategies.

BehaviourBridge Functionalities:

• Pricing Model Builder:
  With tools such as a decision flow builder, pre-built templates, and a revenue simulator, businesses can create effective pricing models.

• Multichannel Communication:
  The platform supports communication via email, WhatsApp, push notifications, and webhooks, enabling businesses to engage with customers effectively.

• Seamless Integrations:
  BehaviourBridge integrates effortlessly with ESMPs, CPOs, web apps, mobile apps, and other external systems, ensuring smooth implementation and operation.

BehaviourBridge provides businesses with the tools and insights to understand and influence behavioral patterns, leading to more sustainable business models and a greener future.